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OUR THREE-STEP PROCESS FOR IMPLEMENTING YOUR WEB SITE and/or
TELECOMMUNICATIONS SYSTEM
 Step One - Research and Design
 Each project begins with extensive research.
 First, we assess a client's existing programs
to determine their needs.
 Meetings with key staff to develop working
relationship
Tour of business facilities to learn of
work flow and patterns
Identification of target clients and business
competition
Identification of critical elements for
a successful online presence.
These typically include:
 content
business transactions
computer literacy of client's customers
requirements for:
 information
graphic design
online market surveys
directory/database access
Competition's Web presence are thoroughly
researched.
Media is assessed and recommended (current
and future)
Internet, Online Service, or combination).
A "Center of Information" for clients
on the World Wide Web
Private or share Online Service depending
on the needs, application, and budget.
Opportunities to promote a company's online
presence are identified, such as:
"Online" press releases
Participation in online activities
"Guerilla" Web promotion
Specific reciprocal links
Search engine listings
Determination is made as to who will provide
text and/or graphic content.
Ultimately, our team works with clients to pull
all of these elements together into an integrated online communications and
marketing plan.
Schematic charts are used for planning architecture
of Web and online systems
Stylistic samples are evaluated
Samples of company forms are evaluated
Formats and methods for integration with databases
discussed
Then, we design a site architecture that can be
effectively integrated into their current communications and marketing mix.
Finally, the plan is presented. The plan is accompanied
by:
a detailed price proposal for all the elements
to be included in the Web site:
Text content
Graphics
Interactive technology
Multimedia
Online payment options
Program development
Ongoing services
Hardware and software needed
Technical staffing needed
A proposed production time-line
Negotiations are expected regarding inclusion, exclusion,
or modification of elements to arrive at a site design that is mutually acceptable.
Step Two - Develop prototype and "put
it online"
During this phase of the work, our team creates
the material required to implement a client's online presence. Graphic designers
and editors work in close collaboration with engineers to develop the electronic
sites and put them online.
A secure online site is established for the
exchange of files and information between the ACCESS PRESTO! staff and the
client's staff.
A preproduction Web site is established on
ACCESS PRESTO!'s servers to facilitate:
Viewing of pages as they are developed
for critiquing and approval
Trial of technical elements during the
development process
Finally, the Web site is transferred to a public
site for a three-month "shake-down" period during which fine-tuning of the site
and involved technology is completed.
Step Three - Refresh: Promote and Grow
Online communications and marketing is a dynamic,
24-hour-a-day interaction between our clients and their target audience. Online
audiences are loyal to effective, engaging programs.
We work closely with our clients to ensure
that their online content is kept current and relevant at all times.
The range of opportunities to creatively serve
online audiences in an ongoing manner is endless. We have identified the appropriate
opportunities in Step One.
PRESTO!(sm) Online Services provides monthly
maintenance and management services for your electronic presence.
Maintenance includes:
24-hour/7-day-a-week site operation
Online support services
Regular backup of your information
Equipment and bandwidth upgrade recommendations
The management service is specifically designed
to promote and grow your "Center of Information." Site management
typically includes:
usage analysis
marketing research
direct-response program management
data maintenance from online surveys
hot-link monitoring and updating
addition of new links to your site
We also provide new function programming and ongoing program development to reach your goals.
If you have specific questions
send email to Access Presto! Info
or
phone 408-730-5525.
Guiding Concepts Services
Project Type Descriptions Our Production Team
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