OUR THREE-STEP PROCESS FOR IMPLEMENTING YOUR WEB SITE and/or TELECOMMUNICATIONS SYSTEM
Step One - Research and Design
Each project begins with extensive research.
Tour of business facilities to learn of work flow and patterns
Identification of target clients and business competition
Identification of critical elements for a successful online presence.
These typically include:
computer literacy of client's customers
online market surveys
Competition's Web presence are thoroughly researched.
Media is assessed and recommended (current and future)
Private or share Online Service depending on the needs, application, and budget.
Opportunities to promote a company's online presence are identified, such as:
Participation in online activities
"Guerilla" Web promotion
Specific reciprocal links
Search engine listings
Determination is made as to who will provide text and/or graphic content.
Ultimately, our team works with clients to pull all of these elements together into an integrated online communications and marketing plan.
Stylistic samples are evaluated
Samples of company forms are evaluated
Formats and methods for integration with databases discussed
Then, we design a site architecture that can be
effectively integrated into their current communications and marketing mix.
Finally, the plan is presented. The plan is accompanied
Online payment options
Hardware and software needed
Technical staffing needed
A proposed production time-line
Negotiations are expected regarding inclusion, exclusion, or modification of elements to arrive at a site design that is mutually acceptable.
Step Two - Develop prototype and "put it online"
During this phase of the work, our team creates
the material required to implement a client's online presence. Graphic designers
and editors work in close collaboration with engineers to develop the electronic
sites and put them online.
A preproduction Web site is established on ACCESS PRESTO!'s servers to facilitate:
Trial of technical elements during the development process
Finally, the Web site is transferred to a public site for a three-month "shake-down" period during which fine-tuning of the site and involved technology is completed.
Step Three - Refresh: Promote and Grow
Online communications and marketing is a dynamic,
24-hour-a-day interaction between our clients and their target audience. Online
audiences are loyal to effective, engaging programs.
The range of opportunities to creatively serve online audiences in an ongoing manner is endless. We have identified the appropriate opportunities in Step One.
PRESTO!(sm) Online Services provides monthly
maintenance and management services for your electronic presence.
Online support services
Regular backup of your information
Equipment and bandwidth upgrade recommendations
The management service is specifically designed to promote and grow your "Center of Information." Site management typically includes:
direct-response program management
data maintenance from online surveys
hot-link monitoring and updating
addition of new links to your site
We also provide new function programming and ongoing program development to reach your goals.
If you have specific questions